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Case Studies

Trademark System Bias, Part 10c: Halo Effect on I LOVE NY

July 17, 2020 by Morgan Reece

TTAB and GIRLBOSS are paving the way for faulty trademark registrations. No, they’re widening a roadway that was paved in New York. How? The Halo Effect.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 10b: Halo Effect on GIRLBOSS

July 17, 2020 by Morgan Reece

TTAB and GIRLBOSS are paving the way for faulty trademark registrations. No, they’re widening a roadway that was paved in New York. How? The Halo Effect.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 08d: Class 035 Protest Challenges

May 31, 2020 by Morgan Reece

Learn how inconsistent evidence relevancy standards in Class 035 increase USPTO’s bias toward faulty trademark registration.

Categories USPTO Trademark System Bias Tags Case Studies, Letter of Protest Training

Trademark System Bias, Part 08c: Incomplete Phrases Loophole

May 31, 2020 by Morgan Reece

Perhaps the biggest source of bias toward faulty trademark registrations is the loophole that allows easy registration of incomplete phrases.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 08b: Intent To Use Loophole

May 31, 2020 by Morgan Reece

Why so many questionable trademarks? The hands of USPTO’s examining attorneys are tied by loopholes, fuzzy language, and overly-strict protest rules.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 07c: Letters of Protest Results

May 30, 2020 by Morgan Reece

The Letter of Protest is an imperfect, much-maligned, yet incredibly useful procedure. Here’s proof that protests are key to valid trademark registrations.

Categories USPTO Trademark System Bias Tags Case Studies, Letter of Protest Training, VIP

Trademark System Bias, Part 05f: Make Trademarks Great Again

May 30, 2020 by Morgan Reece

Here are thirty-three “Make America” phrases that are registered trademarks for clothing. Let’s make trademarks mean “source indicator” again.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 05e: KEEP CALM & Carry Slogans

May 28, 2020 by Morgan Reece

In this post, you’ll learn how the novelty industry spawns so many questionable and even faulty trademark registrations.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 05d: Case Study: Life Is Good

May 28, 2020 by Morgan Reece

This post uses the LIFE IS GOOD trademark as a case study to demonstrate how myopic refusals unintentionally strengthen weak trademarks.

Categories USPTO Trademark System Bias Tags Case Studies

Trademark System Bias, Part 10a: The Halo Effect

May 26, 2020 by Morgan Reece

TTAB and GIRLBOSS are paving the way for faulty trademark registrations. No, they’re widening a roadway that was paved in New York. How? The Halo Effect.

Categories USPTO Trademark System Bias Tags Case Studies
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